Imagine a world where each new initiative in your company has the collaborative involvement and evangelistic fervor of your most influential customers before it even launches. Whether you're a fun confectionary or serious health care company, the next word of mouth-driven, massively successful cult brand could be yours.

Agent Wildfire helps craft and build the community participation and endorsement of your best customers. We identify your early market (for new products) or involved market (for established products) and as a key business partner, help drive intimacy with these first hundred rows of your audience. With effective social network tactics, we'll nurture your community of advocates and get your "human" channel of influence to passionately spread your messages and quickly shape the attitudes of large numbers of people.

What is a Wildfire Brand Community:

• A way to drive and measure ongoing, longer term word of mouth
• A 24/7/365 brand-trained and involved evangelist community
• A competitive advantage to drive consumer to consumer advocacy
• A fully branded grassroots extension to all other offerings
• An efficient trend and marketplace insight resource
• A volunteer army of brand endorsers, recruited from current customers and passionate enthusiasts

How It Works:

• Planning & Audit - audit current company/brand rallying cry, marketing and message word of mouth readiness and identify relevant avenues and ideas into sparking community word of mouth
• Recruiting - identify your brand's opinion-shaping vanguard and involving these influencers in your community-building effort
• Seeding - nurture your grassroots and provide a memorable intimate experience(s) with your brand to drive empathy, emotional commitment and pass along advocacy of your brand with the influencer
• Buzz - activate the key diffusion factors to drive the social currency, fuel the expanded talk value and enhance the visibility beyond your initial community of influencers
• Feedback - create dialogue with your brand influencer community to entrench loyalty, maintain passion of advocacy, generate insights and improvement in programs

Perfect for:

• Entrenching and broadening brand loyalty
• Extending buzz with specific target communities
• Providing depth of message impact and advance buzz across a series of news and launches
• Delivering ongoing grassroots support to programs
• Providing quick and efficient insight from your most involved advocates
• Encouraging premium service additions and referrals to existing membership