Advertising? Check. Public relations? Check. Trade and consumer promotions? Check. Online extension? Check. Direct/sampling? Check. Word of mouth? Huh.

Before you consider launching your next marketing initiative, take Agent Wildfire for a test drive of its flagship solution - Wildfire Word of Mouth Campaigns.

Why? 80% of your message to a general audience will be ineffective. It will be spent on people who don't care, don't care enough to notice or just aren't ready yet. Agent Wildfire takes a shortcut to the influential portion of the 20% that will care and gets them to talk, advocate your brand to others and tell us how it all went down.

Our campaigns are proprietary experience-building, word of mouth spreading and feedback generating efforts that bundle a package of contagious ideas, communication tactics and buzz generating media.

What Is a Wildfire Campaign:

• A revolutionary word of mouth generating program (8-26 weeks in length) with key inspired influencers
• A unique marketing vehicle to drive consumer pull, change perceptions, aid other media and build loyalty
• A brand involvement tool for members from our Influencer community and your existing customers
• A key grassroots touchpoint within an integrated campaign effort
• An entry point for your company's experience with word of mouth
• An insight driver on how your word of mouth travels in the real world

How It Works:

• Build Your Word of Mouth Story - creatively build the remarkable elements of your brand
• Craft Contagious Ideas - provide an added cause/reason/incentive to care and spread information about your brand
• Recruit Your Community of Influence - identify and invite the talkers and evangelists
• Provide a Memorable Exclusive Brand Experience - get this connected and informed community to influencers to experience the brand
• Spread Word of Mouth Communications - motivate word of mouth referrals and incent dialogue
• Track & Analyze the Results - consolidate campaign insights and feedback from pre-post surveys, word of mouth report files and referrals

Perfect for:

• New brands, launches or sneak previews
• Marketing initiatives with new strategic directions or consumer targets
• Brands needing a "credibility" shot in the arm
• Products with an exciting or in-depth story to tell
• Integrated programs requiring a grassroots touchpoint
• Companies with a culture of innovation