Wildfire Word of Mouth Planning & Consulting

So you're a large firm, looking at its first positive foray into the word of mouth channel. Maybe you're a "small, challenger" company looking for a "silver bullet" word of mouth strategy to integrate within its company plan.

Regardless of size or situation, Agent Wildfire can help you navigate through the world of consumer-to consumer marketing with as much or as little marketing strategy and execution required.

Our difference - we put opinion leading stakeholders and consumers at the heart of your strategy and word of mouth principles as the driver of your plans.

Agent Wildfire has a depth of client-based experience and palette of word of mouth solutions to help pave the way:

Word of Mouth Strategy

• Marketing Audit - rating and improving your business' rallying cry, product/concept, message and marketing readiness for word of mouth readiness
• Brand Positioning - developing a clear and genuine brand ideology and a "simple spreadable story well told"
• Innovation - helping identify and develop remarkable concepts and products with talk value

Word of Mouth Research

• Customized Deep Dive Presentations - providing a full teardown of your brand's needs, desires, problems, lifestyle and values
• Consumer Profiling - creating a full and composite sketch of your brand's key influencers
• Word of Mouth Lingo - crafting the language of your brand's word of mouth
• Mystery Shopping - recruiting an articulate and expert group of beta testers and scouts

Word of Mouth Marketing

• Word of Mouth Marketing Plan - developing a fully integrated word of mouth marketing plan
• Word of Mouth Vehicles - providing lead word of mouth tactics and partnerships
• Word of Mouth Content - providing lead word of mouth ideas and messages

Perfect for:

• Head of Marketing or Communications
• Senior company executives
• Head of mid-sized to entrepreneurial startups
• Product developers/heads of innovation