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Generation GoTM
The Source for Local Athletes, Adventurers and Actives
A one-stop, "all things active" local voice of authority, bulletin board, insider's club and community site for the active hardcore, weekend warrior and newbie.
Launching in 2009, Generation Go seeks to provide the leading grassroots media and marketing channel that links the best active stuff Canadian cities have to offer to its athletes, adventurers and active people.
Through lengthy market study, Agent Wildfire has identified a big gap in coverage catering to people that like to get off the couch and get out and play. Given an influential, sizable and web-connected active influencer population, the time is right for Generation Go.
Plans are to expand current Toronto hub to Vancouver in 2010, Montreal in 2011 and Ottawa and Calgary in 2012.
Generation GO Key Channels
- Adventure
- Fitness
- Health
- Outdoor
- Play
- Sport
- Style
Generation Go is perfect for
- Brands targeting active customers
- Brands targeting professionals
- Brands targeting health or green-conscious customers
Generation Go Key Benefits
- Exposure to a valuable and tough to access consumer
- Local experiential marketing and activation opportunities
- First-to-market and Canadian-specific sponsorship and media touchpoints
You can discover more about a person in an hour of play than a year of conversation.
Russell Baker
The Generation Go target audience influences more, socializes more and spends more than their sedentary friends (index vs. average population) - Apparel - 188, Automobile - 130, Computers - 137, Financial - 132, Telecommunications - 117, Cameras - 188, Travel - 161, Electronics - 148, Sports Gear - 290, Nutrition - 155, Daily Internet use - 187, Time on Internet - 147, Post-Grad Education - 349
Source: A variety of media sources