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The Alpha Bartender Network
The Black Book of Urban Influencers
A targeted community of urban tastemakers, hipsters and experts sponsored by an alliance of multiple premium brands.
The Alpha Bartender Network acts as a social arena and grassroots seeding platform for key sponsored products to get their messages to spread via the best bartenders, baristas and server staff within key metropolitan areas.
The bartender members of the network play a key role for sponsoring brands year round in delivering:
- Urban intelligence and expert insight
- Referral targeting and database building
- Brand Engagement at a highly social venue
- Product seeding of new initiatives
- Opinion leading at the point of key influence
In order to generate bartender interest through fame, reward, fun and educational incentives, the Alpha Bartender Network consists of online campaigns, referral efforts, dedicated blog, featured servers, industry news, polls, trivia and tips, opportunity for ongoing reward and influence and a user generated content area supported by periodic member initiation events, mentoring sessions and ongoing brand experiences and competitions.
Annual sponsorship packages and quarterly campaigns are available through this program.
Three Types of Alpha Bartender Venues
- High style nightlife(lounges/clubs) - mixed drinks and style-conscious customers
- Good times casual (bars/pubs) - beer/spirits and socially connected customers
- Fine establishments (restaurants) - wine/premium spirits and high income customers
The Alpha Bartender Network is perfect for
- Alcohol beverage brands (beer, alcohol, wine, coolers, non-alcohol beverage)
- Media and entertainments buzz-seeking companies
- New urban-targeted consumer launches or portfolio of products
The Alpha Bartender Network Key Benefits
- Targets the talkers and urban superinfluencers
- Provides deep message impact and frequent opportunity for referral
- Provides a source of industry and urban cultural insight and informed opinion
People act on a tiny, tiny handful of the thousands of ads and sales calls they receive each week. But they act on many, if not most, of the recommendations from friends and trusted advisors.
George Silverman, Author of The Secrets of Word of Mouth Marketing
Bartenders are more involved on the internet than the average population, expert bartenders make 50-150 recommendations every week and 75% of people accept bar staff recommendation on mixed drinks and 66% on wine choice.
Source: Yankelovich, Agent Wildfire & Adams Research