Agent Wildfire - Leading edge word of mouth services and consultant firm that sparks innovative marketing, social media and influencer insights so our clients noticed, talked about and advocated

"The Influencers" acts as Agent Wildfire's word of mouth engine and an online hub for grassroots opinion leaders. These "high priests of word of mouth" help start, seed and spread news, discoveries and campaigns among Canada's chattering social classes and key tribes.

As part of its word of mouth campaigns, Agent Wildfire operates Canada's first and only dedicated influencer community (www.theinfluencers.ca). The community acts as VIP database for new Wildfire programs, a forum for members to experience and collaborate with products, ideas and businesses and a platform to expose sponsoring business to a valuable audience.

The Influencers now constitutes thousands of qualified Canadians who adopt earlier, know more, connect more and opinion lead across 25 different categories of interest. Agent Wildfire helps identify influencers potentially interested in your business and helps launch word of mouth campaigns and narrowcast media for buzzable brands, new products, retailers, events and causes.

The Influencers will be relaunched to accommodate new content from leading digital influencers, new connections with popular social media networks and multimedia offshoots and sponsor opportunities.

Types of Influencers *

• The Tastemaker - 16% of our audience - "Message Starters"
• The Trendspotter - 6% of our audience "Message Radar"
• The Opinion Leader - 16% of our audience "Message Sellers"
• The Expert/Maven - 36% of our audience "Message Credibility"
• The Celebrity - 6% of our audience "Message Magnets"
• The Social Ringleader - 19% of our audience "Message Spreaders"