Connecting Canada's savvy, social & opinion-leading women aged 21-49 as part of an online community, buzz marketing influencer network and lifestyle brand experience
Launching in 2011, The Sisterhood of Influence is a community exclusively for influential women designed to provide interesting content, product access, social networking, live events, influence, fame and reward for its membership.
The Sisterhood of Influence offers the opportunity for an alliance of leading brands, services and causes:
- to get intimate with these grassroots women tastemakers, prosumers and advocates within a friendly community-based environment,
- so they can pass along to their own social circles the style, experience, innovation and performance of your product, service or next big thing from the credibility of an up-close VIP brand experience
- for considerably less expense and headaches and significantly more engagement and interaction than if developed by your own company
The Sisterhood of Influence Members
- Google Moms - online and well-connected, head of households
- XX Powerbrokers - white collar and grey collar key organizational decision makers
- Urban Intelligentesses - downtown artists, students, culture trendspotters and stylishly in-the-knows
- Single-in-the-City - social climbing, entertainment loving, seen-and-be-seen, single scenesters
The Sisterhood of Influence is perfect for
- Brands launching products and building buzz
- Brands targeting women
- Lead categories - Fashion, Media, Travel, Health Care, Automotive, Home, Retail, Tech, Entertainment, Food & Drink, Restaurants, Financial Services, Beauty & Cons. packaged goods
The Sisterhood of Influence Key Benefits
- Online Community Participation & Media Platform with Canada’s only female ambassador group
- Grassroots targeted, Lifestyle Event Experience and Touchpoint
- Category-exclusive year-round Word of Mouth Campaigns and Retail Network Passports
When it comes to social media, women are at the forefront.
Business Week
Women represent 85% of all consumer purchases, comprise 63% of key social network membership, pass an average of 83 word of mouth conversations about brands/products each week and are influenced by word of mouth in purchase decisions more profoundly than men (53% vs. 45%).
Sources: Comscore/ Keller Fay