Agent Wildfire - Leading edge word of mouth services and consultant firm that sparks innovative marketing, social media and influencer insights so our clients noticed, talked about and advocated

We're Word of Mouth, Social Influence Marketing and Online Community Experts. Period. Don't misinterpret us as an ad agency, promo firm or PR shop. We prefer to specialize in over 30 grassroots marketing, media and innovation services that sets your marketing world on fire.

Founded in 2004, we asked ourselves three questions:

• what are we passionate about
• what actually works? and
• what will be a big part of the future?

Given the increasing limitations of mass marketing, word of mouth was a natural answer. Face reality...the "customer grapevine" is your most powerful and once again, fastest growing influence, and Agent Wildfire can help you orchestrate it.

Agent Wildfire lives, breathes and sleeps buzz. Some people like to knit, others like to read, our posse at Agent Wildfire are peer-to-peer fanatics. In previous lives, we've built it as clients, constructed it as agency people and now as dedicated specialists, we reinvest our knowledge and experience in it everyday.

We think passion matters and whether it's social media, user-generated content, web 2.0, buzz, influencer, experiential, viral or community-building initiatives, no other firm in Canada matches our enthusiasm for the new worlds of grassroots marketing, innovative media and future insights.

Agent Wildfire's Sources of Word of Mouth Power:

• WOM advocacy - i.e. word of mouth campaigns, brand ambassador programs
• WOM engagement - i.e. brand communities, key influencer networks, buzz media
• WOM-generated content - i.e. user collaboration, blogger outreach, web 2.0 innovation
• WOM insight - i.e. influencer insights, customer advisory boards, social media monitoring