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The Wildfire Difference - A Spreadable Alternative
Turning Product Sparks into Marketing Fire into Word of Mouth Infernos
We could have developed another agency or consultancy but we didn't. So if you want traditional ads, retail promos or coupon programs, we're likely not your company. But if you want provocative alternatives to your mass marketing approaches, there's no one better (of course, we're a tad biased).
Agent Wildfire has engineered itself for client success. Alongside years of collected experience, knowledge and assets, here are some of the reasons why we might make a smart choice for your firm:
- Senior Executive-level Credibility mixed with Streetwise Savvy
- Turnkey Operations (from strategy to execution to measurement)
- Independent services firm (not formally partnered with a large agency network)
- Brand Customization Approaches in all key WOM disciplines
- Existing Online/Offline Platforms and Properties
- A Qualified Influencer and Blogger Database
- An Established 7-Step WOM Generating Process & Tools
- Best Value per WOM Engagement
- Collaborative Partnership/Sponsorship Options
- New Media and Canadian Thought Leadership
- An Authentic, Genuine WOM Orientation
- A Pedigree of WOM Success
- Key Measurement/Insight Focus
Top 6 Reasons Why Brands Get Talked About
- Personally relevant - 26%
- Innovative - 23%
- Exciting - 13%
- Solves problems - 11%
- Easy to talk about - 10%
- New - 8%
Source: Agent Wildfire Research
Agent Wildfire WOM Platforms Offered
- Integrated WOM
- Online WOM
- Offline WOM
- Monitoring WOM
- Knowledge Sharing WOM
Don't skate to where the puck is, skate to where it's going to be.
Wayne Gretzky
70% - the percentage of word of mouth conversations having an impact on brand purchases (37% buy it/try it, 24% consider and 9% avoid based on WOM).
Source: Keller Fay