- Home /
- How We Work /
- What We Do
What We Do - Agent Wildfire's Portfolio and Process
Canada's Only Full Service Word of Mouth Provider
Agent Wildfire accelerates the word of mouth of partner and client companies through alternative marketing, media and research service offerings. Our six solutions are: Brand Communities, Word of Mouth Campaigns, Influencer Insights, Buzz Media, Wiki BrandTM Consulting and Workshops & Presentations.
Every client is different. As former clients ourselves, we understand that in order to achieve our partner's objectives we need to custom-build programs attuned to their specific business situation, audience, budget or goal.
We have an established 7-step process and a committed professional team and network of partners to execute local, national and North American - wide programs that cover off the full range of word of mouth programming below:
- Brand Ambassador Programs
- Key Influencer Communities
- Customer Advisory Boards
- Key Influencer Campaigns
- Product Seeding/Sneak Preview Programs
- Experiential Marketing Programs
- Customer Intervention/Challenge Programs
- User-Generated Marketing Programs
- Buzz/Exposure Generating Programs
- Social Media Implementation
- Social Media Applications
- User Collaboration Programs
- Beta Testing/Lead User Programs
- Expert Advisory Panels
- Trend/Marketplace Audit Programs
- Marketplace/Mystery Shopping Audits
- Social Media Monitoring
- The League of Kickass Business People for business people
- Generation Go for athletes, adventurers and actives
- Influencers in the Know for digital influencers
- WOM Media Network Programs
- Influencer Sampling/Intercepts
- Social Network/Media Outreach
- Trend City for early adopting tastemakers and trendspotters
- Viral Marketing/Advertising
- SMobile Influencer programs
- SEO Consulting
- WOM Executive Consulting
- Non Traditional Strategy/Brand Planning
- Outsourced marketing solutions
- Innovation Development Programs
- Team Workshops
- Corporate Offsite/Keynote Presentations
Word of Mouth is Perfect for
- New products/launches
- Complex/expensive products and services
- Passion-based industries
- Everyday use products and services
- Taste/expert-driven categories
Agent Wildfire Key Client Benefits
- Brand Evangelism & Grassroots Buzz
- Customer Involvement & Purchase
- Real-World Insight & Performance Tracking
- Credible Grassroots Marketing and Media Touchpoints
- Turnkey Management & Measurement
The marketers who are winning are those using consumers and culture to their advantage, crafting messages with consumers rather than throwing messages at them.
Marian Salzman, Author of Buzz
Every 7% increase in positive word of mouth or 2% decrease in negative word of mouth leads to 1% business growth.
Source: London School of Economics