What It Is:

TheInfluencers.ca serves as a listening post for Canada's consumer VIPs. TheInfluencers.ca is an online based magazine and community site that's totally unique to Canada, acting as part word of mouth grapevine, part trend-savvy media, part social media/marketing engine and part non-profit profile raiser.

TheInfluencers.ca functions as the recruitment site for Agent Wildfire's word of mouth evangelists; it's also where we launch word of mouth campaigns and provide word of mouth media opportunities for our business partners.

What makes TheInfluencers.ca attractive is our ability to identify and profile what's on and under the radar of Canada's most talked about subjects through a national team of scouts - fresh, progressive and plugged in writers who act as our fountain of influence, the keeper of trend-savvy insight, and the arbiter of cool things. They are our "content" eyes and ears to the leading edge of Canadian culture and marketplace.

Who are the Influencers:

These special people are at the core of Agent Wildfire's new breed of marketing. They are the most connected, informed, involved and influential Canadians living in neighbourhoods dotted across Canada. These opinion shapers and tastemakers sign up at TheInfluencers.ca typically through referral by other Influencers and show the following traits:

What They Do:

• they act as a passionate group of word of mouth ambassadors on behalf of brands, products and services we profile
• they function as a key source of research insight and innovation stimuli for forward thinking clients
• they provide an expert sounding board for test products and new launch concepts
• they operate as a well-connected database of referrers helping populate word of mouth campaigns and communities

How It Works:

1. Media Interest - Interested and curious readers visit online and digest fresh and interesting content and sponsored advertising within The Influencer's regularly updated 18+ subject areas.
2. Registration - If they are interested in joining Agent Wildfire's word of mouth campaigns, they sign up as Influencers - registering through a lengthy survey identifying their demographics, interests, type of influences and raves and rants.
3. Campaign Recruits - as Agent Wildfire's clients launch word of mouth programs, desirable Influencers who fit the demographic and psychographic client target are invited to participate.
4. Word of Mouth Performance - by conducting word of mouth activities on behalf of our clients, they earn Influencer rankings and points.
5. Special Access Opportunity - based on their Influencer rankings, they can randomly win exciting prizes.
6. Charity Fundraising - at various intervals, they can also redeem Influencer points to our roster of approved charities.
7. Enhanced Insider VIPs -if they become very involved, they can join as Influencer VIPs and help us identify new and breaking content in return for a special set of added privileges.

Perfect for:

• Word of Mouth Clients - any client interested in conducting word of mouth programs
• Niche Products and Retailers - targeted online media opportunities aimed at your well connected, early adopting consumer
• New Brands/products - acts as an announcement board for newsworthy initiatives
• Mid-sized Companies - provides an option for companies that can't afford campaigns but want to participate in Canada-wide word of mouth programs
• Not-for-Profits - exposure and fund raising opportunities for buzzworthy charities, causes and inspired non-profit ideas