By having access to the most informed and connected consumers, there is an inherent advantage in developing great marketing ideas. Henry Ford once said "if I had asked the general public what they wanted, they would have asked for a faster horse." Enter the Influencers.

Agent Wildfire's Influencers are resourceful; don't understand the meaning of "can't be done", and instinctively see things from different lenses that the mainstream can't see from the centre. By tapping this "gatekeeper" network, brands can ideate new products, provide brand-altering insights and generate concept/product feedback more creatively and effectively than through traditional methods.

What Is Wildfire Insights:

• The forum to run "real world" research with your best audience
• Specific feedback generator about the product, service or media message
• Quick (4-8 week) and efficient product exposure with data capture
• Data, trends and analysis on the key question - "will you recommend this to another person?"

How It Works:

• Invite active and involved influencers to beta test brand, evaluate content or involve themselves in new development
• Provide stimulus - receive product, online concepts, mystery shop, live experience, research mission …etc.
• Broaden opinion feedback - get expanded opinion base from their social network
• Feedback - provide quick turnaround online feedback with 6 weeks of receipt of product
• Reloop - share results and reconfirm development in follow up interaction
• OPTION: Advance Consumer Buzz - provide testimonials and comments back and invite them to participate in a word of mouth campaign as a prelude to market entry and expansion

Perfect for:

• New concept/product innovation stimulus
• Quick turnaround concept sounding board for future product launches
• Advance beta test sounding board with upcoming initiatives
• Feedback on in-market marketing initiatives
• Communication/media audit on performance
• Replication or alternative to a test market