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Buzz Media
Getting Noticed and Talked About Before The Mainstream
A grassroots-driven social media driven effort to get freshly baked content, ideas, products and remarkable brands exposed, noticed & talked about among key tastemakers and trendsetters months ahead of the mass market.
Fact - great news can fall on deaf ears. It's an unfortunate reality of the unpredictable world of media. So why do some ideas lift off and others never get noticed? Because the right people need to be listening.
Agent Wildfire manages buzz media programs that act as announcement boards to early market adopters and prosumers. We build live intercept, media destinations and outreach efforts to attract general opinion leaders and feature programs that target specific trend and style-conscious audiences where they like to live, work and play.
Types of Buzz Media *
- WOM Media Network Programs
- Influencer Sampling /Intercepts
- Social network/media outreach
- Facebook applications/groups
- Influencers in the Know
- Generation Go
- Alpha Bartender Network
- The Sisterhood of Influence
- Trend City
- The League of Kickass Business People
Buzz Media is perfect for
- PR Firms - launching and seeding awareness of new launches
- Buzz-driven companies - clients interested in creating targeted word of mouth exposure
- New or undiscovered brands/products for newsworthy initiatives
- Not-for-Profits - buzzworthy charities, causes and inspired non-profit ideas
Buzz Media Key Benefits
- Advance access to an influential community
- Targeted awareness-generation for your new initiatives
- "Passion-based" exposure to key interest tribes
- Direct-to-Influencer communication across key social networks and online media
A sneeze releases 2 million particles but it's only dangerous when a crowd is around
Steve Jurvetson, Founder of Hotmail and Leading Venture Capitalist
An audience of Influencers ( vs. the mainstream ) have bigger social circles; more than double the word of mouth conversations; are 88% more likely to share information with others; and 65% more likely to visit brand websites than the average person.
Source: Agent Wildfire & Keller Fay