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Influencer Insights
Your Early Conversation Radar
Breakthrough 50-500 member panel programs and buzz monitoring with the mission of ideating products, providing brand altering insights, analyzing the marketplace and social media environment and generating concept/product feedback more creatively & effectively than traditional methods.
By having access to the most informed and connected consumers, there is an inherent advantage in developing great marketing ideas. Henry Ford once said "if I had asked the general public what they wanted, they would have asked for a faster horse." Enter the Influencers.
Agent Wildfire's Influencers are resourceful; don't understand the meaning of "can't be done", and instinctively see things from different lenses that the mainstream can't see from the centre. By tapping and monitoring this "gatekeeper" network, brands can operate smarter, stay ahead of their competition and spot trends well in advance. Explore our secure-access insight programs, and discover the advantages of quality, time and costs.
Types of Influencer Insights *
- User Collaboration Programs
- Beta Testing/Lead User Programs
- Expert Advisory Panels
- Trend Scouting & Reporting
- Marketplace Audits and Mystery Shopping
- Social Media Monitoring
*Can be used in conjunction with Word of Mouth Campaigns
Influencer Insight Initiatives are perfect for
- New concept/product innovation stimulus
- Quick turnaround concept sounding board for future product launches
- Advance beta test sounding board with upcoming initiatives
- Feedback on in-market marketing initiatives
Influencer Insights Key Benefits
- Real world Insight - provide genuine, in-market feedback
- Efficient - quick and budget conscious online approach
- Deep Involvement - enlist panel members for value-add research
- Higher quality feedback - targets a more informed audience
If four to six percent of the people hold a belief...that belief becomes part of the fibre of society and does not go away. If that percentage increases to 16-20 percent of the population, then the idea is unstoppable.
Everett Rogers, Author - The Diffusion of Innovations
The 20-10-1 rule - 20% of your audience will refer you to others when prompted, 10% of your audience will enthusiastically advocate you without prompting and 1% will collaborate, conspire and evangelize about you.
Source: Agent Wildfire