Agent Wildfire specializes in 5 types of word of mouth marketing services on behalf of their clients:

Segments of Word of Mouth

Depending on your brand need, Agent Wildfire can help fulfill and execute as much or as little of your word of mouth initiatives across a broad range of tactics.

Wildfire 20 Principles for Great Word of Mouth (WOM)

Whether you work with us or not, it's important business people understand the rules of game we call "word of mouth". This is our playbook. We've identified and grouped over 300 in-market successes behind word of mouth and they all embrace a good deal of the 20 principles mentioned below.

1. WOM is Exclusive and Customized - provides a one-of-a-kind brand experience
2. WOM is Entertaining and Immersive - delivers brand building as theatre
3. WOM is Outrageous - creates a well-differentiated, "that was amazing" wow factor
4. WOM Provides Goodwill - provides an altruistic benefit beyond the recipient
5. WOM is Likable and Credible - creates affinity, credibility and transparency with message
6. WOM Humanizes Your Brand - dispenses with marketing speak and builds personal rapport
7. WOM Rations Supply - incubates an exclusive community and then creates a lineup
8. WOM Makes it Easy to Access - provides visible and observable assessment and experience
9. WOM Fuels Advance Demand and Interest - involves its talkers early
10. WOM Delivers Bite Size Chunks - provides mini-experiences with the brand
11. WOM Taps the Power of Trends and Countertrends - engrains brands as a part of lifestyle
12. WOM Leverages Lingo, Icons and Lists - provides an insider's understanding of the world
13. WOM Inspires Conversations - creates two way dialogue and talk value for live conversations
14. WOM Creates a Community - cedes some control to its members and builds their interactivity and involvement
15. WOM Narrowcasts and Seeds Messages - hits the sweet spot with the right people
16. WOM Extends and Rewards Referral - motivates and invest back in the spreading effort
17. WOM Keeps the Brand Central to The Experience - roots itself in the inspiring truths of a brand
18. WOM Feels Like a Cause - nurtures a grassroots feel and sells part of a dream
19. WOM Provides a Real Benefit - provides marketing that actually helps and real social currency
20. WOM Gets Key Stakeholders Involved (i.e. employees/customers) - develops a chemistry and intimacy at all touchpoints