Influencers
Your Grassroots Marketing Army
Why do some people know about new and important things long before anybody else? Why are some others always in the middle of the social fray? And why do others have almost magical powers of persuasion?
Advocates - Alphas - Ambassadors - Assiduous Experimenters - Authorities - Bees - Brand Fans - Celebrities - Chatterers - Community Enthusiasts - Connectors - Content Creators - Coolhunters - Culture Shapers - Decision Makers - E-fluentials - Early Adopters - Evangelists - Experts - Fashionistas - Grassroots Endorsers - Guides - Hardcore - Human Databanks -Information Omnivores - Market Amplifiers - Mavens - Network Hubs - One Percenters - Opinion Leaders - Product Seeders - Proselytizers - Prosumers - Salespeople - Sherpas - Soccer Moms - Sneezers Social Ringleaders - Tastemakers - Trailblazers - The Edge - Trendsetters - Urban Pioneers - Vanguard.
Whatever you call them (and we call them The Influencers), there are a small percentage of people that are behind brand and product successes. They are a focal point behind Agent Wildfire's new breed of marketing and unique word of mouth process.
Agent Wildfire are the experts in finding them, engaging them and keeping them interested. Within every one of our programs we draw on our already developed database of Canada's best neighbourhood and digital influencers and add to them by finding new category-specific influencers via the best and most efficient online and offline recruitment tools.
Why are they so powerful? 6 reasons
- They Pay Attention to New Ideas
- They Adopt Much Earlier
- They Go Out of Their way To Influence Others
- Their Sphere of Influence is Wider and More Dispersed
- They Are Connected To Other Influencers
- They Influence with High Credibility and Get People To Act
The Eight Traits of an Influencer
- Ahead in Adoption
- Connected
- Travellers
- Information Hungry
- Vocal
- Exposed to a wide variety of topics
- Sway over friends
- Passion for the category.product
Most great modern marketing is two-step - inviting the brave left side of the demand curve to the dance floor and then making it easy for the left side to do the job of convincing the right side of the curve to join in.
Sean Moffitt, CEO & Chief Evangelist, Agent Wildfire
1.7% of Wikipedia's visitors contribute 70% of its content.
Source: Wikipedia