So You Think You Can Word of Mouth? Survey
Your 10 Minute Word of Mouth Workout
Find out how word of mouth-able your brand really is and what types of WOM might work best for you with Agent Wildfire's proprietary survey "So You Think You Can Word of Mouth?"
One of the more frequent refrains we hear from clients is the pressing..."but can word of mouth work for us?" The answer likely is yes, but depends.
If served up the right way, most brands can benefit from the peer-to-peer grapevine even though it has some pre-wired biases for and against different types of organizations, brands, products, services and target audiences.
The next question is usually followed by: "so what type of word of mouth would you suggest?".
Beyond long days and nights spent actually minting the concept, we usually provide fairly clear ideas upfront of what branch of word of mouth might make sense for a company/client.
So we've decided to share some of our thought process in our survey "So You Think You Can Word of Mouth?" (and yes we've borrowed some equity from a certain reality show).
It distils our best accumulated thinking about the buzz, community, experiential, social and viral worlds and provides a 40 question survey determining a company or brand's level of innate word of mouthability (a score out of 100) and the type of word of mouth that may make most sense for you (among our 14 defined types).
Selfishly, if it makes you go faster through our sales cycle, we'll call this a happy investment of our time and knowledge. Print the survey out, find 10 minutes in your day and grab a customized look at your buzz mirror. And let us know what you think. We're very curious to hear about your results.
If you like this type of monthly word of mouth wisdom, sign up for our monthly word of mouth newslettter "The Buzz Report" or better yet, contact us and get us thinking and working your business - hopefully you'll get an appreciation for a real strategy, science and artistry behind this phenomenon of word of mouth marketing
Buzz hungry companies need to refocus their marketing lenses on consumer-to-consumer communications - be they verbal, visual or digital, that's where buzz is born.
Renee Dye, Harvard Business Review
The "So You Think You Can Word of Mouth Survey" Scorecard
80+ out of 100 - Word of Mouth Cult Brand
65-79 out of 100 - Word of Mouth Magnet
50-64 out of 100 - Word of Mouth Potential
40-49 out of 100 - Word of Mouth Prospect
30-39 out of 100 - Word of Mouth Renovation
29 or less out of 100 - Word of Mouth Risk