Agent Wildfire - Leading edge word of mouth services and consultant firm that sparks innovative marketing, social media and influencer insights so our clients noticed, talked about and advocated

Word of Mouth (def.): Products, experiences, activities and communications...designed to create and spread...the authentic sharing of content, information, ideas, opinions, recommendations and referrals...between two or more people.

Word of mouth is "the new black". At no other time in the last half-century has word of mouth been as effective. We simply have more time, attention and trust for our friends and colleagues to help us navigate through our cluttered worlds. The London School of Economics has even proven the link between word of mouth advocacy and sales - higher than brand awareness, satisfaction or loyalty.

The reasons for word of mouth's rise now are centred on radical changes in the media, marketplace and consumer environments:

Word of mouth works because it

• Targets the "Talkers" - it harnesses the efforts of fans and advocates that can make or break a brand
• Provides Deep Message Impact - it's two way, free of competitive clutter and lengthy in duration
• Sparks the Trigger to Purchase - it answers key questions and removes hurdles in the way of action
• Drives Brand Credibility - it's relevant and trusted by its receiving audience
• Travels Exponentially - it has amazing pass-along potential, starting small and spreading amazingly fast
• Delivers a Motivating Consumer Benefit - unlike most mediums, senders and receivers actually look forward to word of mouth interaction
• Provides Real-world Feedback and Measurement - it provides insight and tracking from the court of highest marketing opinion - everyday, real life
• Creates Competitive Advantage - it provides the platform for valuable insight, content, engagement and advocacy