WOM Resources
The All-Star Word of Mouth Nominees
Agent Wildfire supports the open sharing of information with the universe of word of mouth marketing experts, enthusiasts and novices. We believe strongly in the policy of giving stuff away in order to get something back.
Feel free to peruse our own best resources.
Our Blogs
Buzz Canuck
http://buzzcanuck.typepad.com/
Spreads Like Wildfire
http://www.spreadslikewildfire.com/
Our E-newsletter
The Buzz Report
Sign up to our newsletter
Our White Papers and Reports
The Six Flavours of Influencers
The Word on Word of Mouth 2008
An Update on WOM Attitudes and Behaviours (coming soon)
Our Presentations
Agent Wildfire recognizes it stands on the "shoulders of giants" in supporting the growth of better marketing, media and research through word of mouth. Attached is a starter list of great word of mouth inspiration:
Top Blogs
The Top 31 All Star Marketing 2.0 Blogs
http://buzzcanuck.typepad.com/agentwildfire/2008/01/366-days-of-wor.html
The Top 36 US and International Word of Mouth Expert Blogs
http://buzzcanuck.typepad.com/agentwildfire/2008/09/the-ryder-cup-of-word-of-mouth-buzz-and-viral.html
The Top 30 Customer Experience Blogs
http://buzzcanuck.typepad.com/agentwildfire/2008/05/brand-customer.html
The Top 32 Brand/Customer Community Blogs
http://buzzcanuck.typepad.com/agentwildfire/2008/04/online-brand-co.html
The Top 30 Social Media Blogs
Coming Soon
Top Industry Events
The League of Kickass Business People (hosted by Agent Wildfire)
http://theleagueofkickassbusinesspeople.ning.com/
A collection of leading digital, marketing, media and business people who are suitably kickass - engaging speakers, the soapbox, interesting venues, collaboration and discussion. Contact us for membership.
The Firestarters 24 (dinners hosted by Agent Wildfire)
Invite-only nights out with the top headline makers, interesting business builders, decision makers and mavericks focused around a particular problem in an engaging setting. Let us know if you're interested.
The Canadian Marketing Association's "From Mass to Grass Conference"
http://www.the-cma.org/wom/
Word of Mouth Marketing Association's Events
http://www.womma.org/events/
Third Tuesday Canada
http://propr.ca/2008/third-tuesday-presents-a-cross-canada-blast-of-social-media-in-june/
Agent Wildfire's Executive Marketing 2.0 Workshops
a cross country tour for an immersion executives and senior marketers (coming soon)
Top Associations
The 1% Army
http://the1percent.pbwiki.com/The%201%25%20-%20Canada%27s%20Blogging%20Army
Canada's Top Blogging Thought leaders in the Areas of Marketing, Social Media, PR, Communications, Online, Research, Trends and Other Stuff
The Society of Word of Mouth Marketers
http://www.theswom.org/
For Those Who Seek Word of mouth Enlightenment
Top Essential Bookshelf
Top 15 Community/Collaboration Books
Top 25 Word of Mouth/Buzz Books
coming soon
Top 20 New Branding/Innovation Books
coming soon
Top 20 Experience/Authenticity/Remarkability Books
coming soon
Top 25 Big Idea Books
coming soon
Top 20 Social Media/New Media Books
coming soon
The greatest advertising medium of them all is that of the human voice
Al Ries
The Biggest Sins of Word of Mouth Practioners
Being Inauthentic - 65%
Lieing about identity i.e. fake blogging - 49%
Not creating two-way dialogue - 47%
Not having a strategy - 38%
ot measuring what happens - 36%
Source: Agent Wildfire Research